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Fan360
Harnessing social media to capture true fan sentiment and create next-gen fan experience in sports.
The Challenge
Interpreting fan thoughts and sentiment traditionally required lengthy surveys, which fans were often reluctant to complete, or required manual review of social media to gain insights. This process was often time-consuming, prone to errors and often used incomplete data. Fan360 streamlines this process by leveraging generative AI to automatically analyse social media content and provide accurate and timely insights into fan sentiment.
Showcase
Discover how PULSE can ingest and interpret F1 Fans Twitter/X data and produce insights into fan sentiment.
Featured Highlights
Automated Sentiment Analysis
Intelligently identifies and analyses fan sentiments from social media.
Insightful Data Visualisation
Transforms raw feedback into easy-to-understand visual insights for better decision-making.
Proactive Issue Resolution
Identifies and addresses fan concerns promptly, leading to a more responsive and satisfying fan experience.
Time-Efficient Feedback Management
Reduces the time and effort spent manually sifting through data, allowing teams to focus on strategic improvements.
How It Works
Fan360 uses generative AI to streamline the process of gathering and analysing fan sentiment from social media platforms.
The solution initiates data collection from selected social media networks via open APIs, systematically aggregating a wide range of fan opinions and reactions. The solution processes the dataset, extracting key insights related to sentiment, fan engagement, and areas for improvement.
Users are presented with an overview of the findings, allowing them to delve into specific fan comments or view aggregated statistics to gain a deeper understanding of fan sentiment and preferences.
With this actionable intelligence, sports organisations can make informed decisions to enhance fan engagement, improve services, and boost overall fan satisfaction. By leveraging Fan360, teams can stay ahead of the competition, drive fan loyalty, and foster long-term support.
Responsibility Considerations
Fan360 is designed to provide explainable and transparent AI-generated insights, ensuring users understand how the AI arrives at its conclusions, thereby fostering trust and clarity. Each insight is accompanied by clear explanations and contextual information to prevent misinterpretation.
To maintain quality, we continuously monitor the AI-generated insights and address any instances of misleading or inaccurate information. Regular audits of the algorithms are conducted to identify and mitigate biases, especially in sensitive areas, ensuring the accuracy and fairness of the insights.
Our solution adheres to ethical guidelines for data usage, analysing only publicly available social media data with proper consent and adherence to privacy regulations. We respect intellectual property rights and have safeguards in place to prevent manipulation or misuse of the system.
We empower users by educating them on the capabilities and limitations of Fan360, enabling them to use the insights responsibly and make informed decisions. Procedures for reporting errors or inaccuracies are established, with mechanisms for promptly correcting such issues. Ongoing reviews and audits ensure compliance with ethical standards and best practices in AI development and deployment.
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