IMG Arena aimed to elevate its MLS match coverage by providing play-by-play commentary that was both engaging and realistic. The challenge was to develop a system that could automatically generate high-quality commentary from raw event data without sounding mechanical or repetitive. The commentary needed to capture key moments such as goals and red cards while maintaining a natural, American sports broadcasting style. This required not only accurate data processing but also a sophisticated approach to commentary generation that avoided a monotonous, chatbot-like tone.

IMG Arena faced the challenge of developing a commentary system for Major League Soccer (MLS) that was both engaging and factually accurate. Traditional AI-generated commentary often struggled to strike the right balance between detail and entertainment, sometimes producing overly detailed or inaccurate descriptions that could detract from the viewer experience. IMG Arena needed a solution that could generate commentary in a natural, American-style voice, focusing on the most critical events of the match without overwhelming viewers with unnecessary information.

Additionally, the system had to ensure that every piece of commentary was backed by data, avoiding subjective language unless justified by the actual events. The goal was to create a commentary that felt authentic and engaging while maintaining a high standard of accuracy, ultimately enhancing the viewing experience for fans and providing valuable insights for broadcasters and other stakeholders.