At this year’s AWS AI and Data Conference 2023, visitors could learn about the most cutting-edge machine learning tools, walk away with strategies to build future-proof applications, and bring more organisation to their data-driven endeavours.

AWS provided 4 session tracks throughout the day, from technical sessions for builders and practitioners to non-technical sessions for business and public sector leaders.

Featured speakers included Dr. Werner Vogels, Chief Technology Officer at Amazon.com, as well as Miriam Mclemore, Amazon Web Services Enterprise Strategist.

Managing Director of Firemind, Ahmed Nuaman, was joined by Angus Turner, Head of Operational Performance at Informa Markets, as they explored how Firemind increased their Net Promoter Score (NPS) and event feedback collation, using Firemind’s PULSE tool. All powered by the newly released Amazon Bedrock.

Informa Tech, a division of Informa Markets, manage more than 400 live and on-demand event brands, with over 1.6 million live event visitors per year. This sheer volume of visitors leads to tens of thousands of feedback entries and customer enquiries, making the need for fast, smart and actionable insights a necessity.

From enigma to enlightenment, our presentation highlighted how our PULSE tool uses generative AI to drive actionable insights for:

• Finding out what really matters to event attendees and customers
• Understanding customer sentiment
• Deriving qualitative insights into customer ROI
• Helping to inform future pricing strategies

If you’re looking to explore Generative AI, to improve creativity and personalisation, to foster scalability and efficiency, or to manage huge data sets of insights, reach out today.