The top AWS services in use in the retail industry

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Date
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Industry
March 14, 2023
Jodie Rhodes

Retailers today are using data analytics and dashboards to gain superior insights into their customers, operations, and sales. With the help of AWS cloud services, retailers can analyse large volumes of data in real-time, visualise the data, and make more informed decisions. In this article, we’ll look at some of the top AWS services used in retail analytics and dashboards.

Amazon Redshift

Amazon Redshift is a fully managed data warehouse service that makes it easy for retailers to analyse large volumes of data. Retailers can use Redshift to store and analyse data from various sources such as sales data, customer data, and supply chain data. With Redshift, retailers can run complex queries and generate reports in real-time.

Amazon Kinesis

Amazon Kinesis is a platform for streaming data on AWS. Retailers can use Kinesis to collect, process, and analyse real-time data from various sources such as clickstream data, social media data, and IoT data. With Kinesis, retailers can capture and analyze data in real-time, which helps them make quick decisions.

Amazon Elasticsearch

Amazon Elasticsearch is a fully managed search and analytics service that retailers can use to search, analyze, and visualize data. Retailers can use Elasticsearch to analyze customer data, sales data, and supply chain data. With Elasticsearch, retailers can visualize data using Kibana, which is a powerful data visualization tool.

Amazon QuickSight

Amazon QuickSight is a business intelligence service that retailers can use to create interactive dashboards and reports. With QuickSight, retailers can create visualizations of their data and share them with their team. QuickSight supports a wide range of data sources such as Amazon Redshift, Amazon S3, and Amazon RDS.

AWS Glue

AWS Glue is a fully managed extract, transform, and load (ETL) service that retailers can use to prepare and load data for analytics. Retailers can use Glue to extract data from various sources such as databases, data warehouses, and SaaS applications. Glue can also transform and clean the data before loading it into the target analytics system.

Retail Industry - Post 1 - Firemind x AWS

Summary of benefits

Here are some of the main benefits of using the above AWS services. These are benefits that we’ve found to be the key reasons businesses partner with Firemind on their next project.

Better decision-making

Data visualisations allow retailers to easily spot trends, patterns, and anomalies in their data. By analysing visualisations of sales data, customer behaviour, and other data points, retailers can make more informed decisions about inventory, pricing, promotions, and other aspects of their business.

Improved communication

Data visualisations make it easier for retailers to communicate complex data to their teams, stakeholders, and customers. By using interactive dashboards and visualisations, retailers can share insights in a way that is easy to understand and engage with.

Real-time insights

Data visualisations allow retailers to monitor their business in real-time. By tracking key performance indicators (KPIs) such as sales, inventory levels, and customer engagement, retailers can make quick decisions and react to changes in the market.

Increased efficiency

Data visualisations can help retailers identify areas of their business that are not performing as well as they could be. By visualising data on operations, supply chain, and staffing, retailers can optimise their processes and increase efficiency.

Competitive advantage

Data visualisations can give retailers a competitive advantage by providing insights that their competitors may not have. By visualising data on customer behaviour, preferences, and demographics, retailers can tailor their products and services to meet the needs of their target market.

In conclusion, data dashboards and more visualised results offer substantial benefits to retail businesses. By using visualisations to analyse their data, retailers can make better decisions, communicate more effectively, gain real-time insights, increase efficiency, and gain a competitive advantage. Be sure to get in touch with our team if you’re looking to see some or all of the benefits AWS services can bring to your business.