Unlock the future
of
media in the cloud

Secure, flexible and cost-effective AI solutions by leveraging the latest AWS services

Explore Media & Entertainment specific content including case studies & insights.

Advanced AWS partner

3x AI & ML competencies

We have proven expertise in our AI services which are being leveraged to transform industries.

AI is transforming the media and entertainment industry. We leverage AI and data analytics to optimise content delivery, automate production workflows, and enhance audience engagement.

By harnessing the power of AI, we enable media companies to make data-driven decisions, boost operational efficiency, and stay ahead of the competition.

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Benefits

Understanding the trends in media & entertainment

AWS cloud technology is transforming the media and entertainment industry by revolutionising content creation, delivery, and consumption. With its scalable infrastructure, flexible storage solutions, and advanced analytics capabilities, AWS enables media companies to efficiently process, store, and manage massive amounts of data and media assets.

By working alongside Firemind, you can benefit from our years of experience, combined with the latest advancements in cloud technology via AWS.

Efficiency improvement in content distribution

By leveraging GenAI for optimising content distribution strategies, media companies have reported efficiency improvements of up to 30%, resulting in a significant increase in reach and engagement.

Industry Reports on Content Distribution Efficiency

Cost reduction in content creation

Through the automation of content creation processes using GenAI-powered tools, media companies have seen a reduction in production costs by as much as 25%, allowing them to allocate resources more efficiently and invest in higher-quality content.

McKinsey & Company Report on AI Automation in Content Production

Reduction in customer support costs

Media companies implementing GenAI-powered chatbots for customer support have reported a decrease in support costs by up to 40% due to automation and reduced reliance on human agents.

“The State of AI in Customer Service” by Salesforce Research

Increase in viewer retention

Platforms using GenAI for personalised content recommendations have observed a 15% increase in viewer retention rates, leading to higher subscriber satisfaction and reduced churn.

“The Power of Personalization in Video Content” by Deloitte

Media & entertainment use cases by solution area

Introduce AI to your business

Unlock the transformative power of AI/ML in media with Firemind’s cloud solutions. Drive revenue growth, enhance customer experiences, and optimise operations. Leverage AI algorithms and machine learning in the cloud to gain insights, predict trends, and deliver personalised recommendations. Stay ahead, exceed expectations, and achieve success with scalable, cost-effective, and agile cloud solutions.

01

Content monetisation

Cloud analytics – Understand preferences and engagement patterns to gain valuable insights for targeted advertising, content recommendations, and monetisation strategies.

User behaviour – Analyse user behaviour, viewing patterns and advertisement preferences for enhanced optimisation.

02

Disaster recovery

Data backups – Cloud based disaster recovery solutions ensure business continuity for media companies by providing off-site data backup and rapid recovery options.

03

Virtual reality

Immersive media – Cloud-based infrastructure handles the intensive processing requirements of immersive media, enabling interactive virtual experiences and tours.

Virtual tools – Provide fast augmented personalisations to your viewers in real time, promoting products, services and entertainment.

04

OTT media platforms

Direct to consumer – Cloud-based OTT platforms enable media companies to deliver streaming services directly to consumers, bypassing traditional broadcast channels.

05

Media asset management

Content cataloging – Cloud-based MAM systems centralise media asset management, including metadata and cataloging.

Rights management – Implementing digital rights management (DRM) helps prevent unauthorized access and use of assets, ensuring legal compliance.

06

Recommendation engines

GenAl personalisation –Machine learning and Generative Al services enable media companies to deliver personalised content recommendations and user experiences. Significantly improving retention, watch rates and conversions.

07

Gaming as a service

Cloud-based gaming – Cloud gaming platforms leverage cloud infrastructure for high-performance gaming without consoles. They stream games to devices, eliminating hardware upgrades and providing on-demand access to a vast game library.

Implement AI into your industry workflow

Explore & define

AI roadmap:
Exploration, applications & goal setting

We’ll explore AI’s applications and benefits through research, workshops, and team engagement. This will identify how AI can enhance customer experience, inventory management, demand forecasting, pricing optimisation, and fraud detection. We’ll then set clear goals, create a roadmap, and identify specific use cases for integrating AI in your retail operations.

Assess & develop

Data preparation:
Evaluation & model development

We’ll evaluate data sources, plan infrastructure, and aggregate diverse data. Then, we’ll develop AI models through machine learning, including algorithm selection, feature engineering, training, and validation. Models will be deployed, integrated, and tested for accuracy and performance.

Refine & scale

AI expansion:
Monitoring, retraining
& scaling

AI implementation is iterative, involving continuous monitoring, feedback collection, and refinements. Retraining models with more data enhances accuracy and adaptability. After successful initial deployment, expand AI across departments with chatbots for customer support, computer vision for visual product search, and AI-driven recommendation engines.

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Unlock the future of media in the cloud