22% off the cloud bill, proved on one account before scaling. | Firemind
Case study

22% off the cloud bill, proved on one account before scaling.

Industry: Digital marketing & directory services

About

A Nordic digital marketing and directory-services company ran its AWS estate with cost governance resting on a single operations engineer. It rarely reached the top of the list, and waste drifted unseen. The client wanted to know whether autonomous cloud cost optimisation could surface what a stretched team never had time to chase, and whether the figures would hold up against the live environment.

Rather than present a proposal, Firemind ran a live deployment of its IT Operations Engine inside the client’s own AWS development and QA account over two months. Cost optimisation ran as a continuous part of operations, not a one-off audit.

Industry
Digital marketing & directory services
Environment
Single AWS dev & QA account
Engagement
April–May 2026, two months
Delivered by
Firemind IT Operations Engine

Scope: the engagement ran on a single AWS development and QA account over two months, not the client’s wider production or corporate estate. All savings on this page relate to that environment.

Challenge

Cost governance was one of many tasks resting on a single operations engineer, and it rarely reached the top of the list. Without a recurring discipline, spend drifted:

  • Idle resources kept running. Databases and compute provisioned for peaks billed in full while sitting near-idle for most of their lives.
  • There was no feedback loop. Right-sizing happened once, if at all. Nothing watched the estate continuously to flag waste as it appeared.
  • Savings claims needed proof. Before any commitment, the client wanted figures it could trust, verified against the real environment rather than estimated.

The ask was a continuous FinOps discipline surfacing real, verifiable savings, not an audit that aged on delivery.

Solution

Over two months, Firemind ran autonomous cloud operations on the client’s AWS development and QA estate, powered by its IT Operations Engine. Alongside patching, incidents and security, it ran cost optimisation continuously, reading the estate and turning underused capacity into a ranked, costed set of actions.

The live deployment proved four things:

  1. It found the savings, item by item. The engine analysed the estate for waste and produced a ranked list of actions, not a vague percentage. It put a specific price on each one: idle databases, an over-provisioned search cluster, unattached storage and schedulable compute.

  2. It captures the savings a human would skip. Manual FinOps only chases the big wins, because it is not worth an engineer’s hour to chase the smallest line items. The engine carries no such cost, so nothing is too small to include, down to a stray unassociated IP address a manual review would never bother with. Individually tiny, those items still make the list, and across a wider estate they add up.

  3. It checked itself against the live estate. Firemind cross-verified the engine’s analysis against the real environment. The recommendations closely matched the actual state of the estate, so Firemind could state the savings as confirmed, not caveat them as estimates.

  4. It corrected its own recommendations where the data demanded. Where the evidence pointed the other way, the engine adjusted. It downgraded one database from termination to a scale-down with an after-hours stop once the data showed 20% peak use, and when it flagged a test instance that Firemind itself owned, Firemind excluded it from action.

Every action executed inside the client’s own AWS account, audit-logged, with the client in control of what could auto-execute, what needed approval and what was blocked.

Results

22%
Annual cloud cost reduction, cross-verified
Nearly half
Of it from a single idle database
2 months
To find and confirm it

Running live on a single AWS development and QA account over two months, the deployment cut the estate’s cloud cost by 22%, cross-verified against the live environment. Where the saving came from:

Idle Oracle database
Over-provisioned Elasticsearch cluster
Idle DocumentDB database
Aurora instance, business-hours schedule
Second idle DocumentDB database
714 GB unattached storage

Bar length shows each item’s share of the saving. Nearly half came from a single idle database; the rest is a long tail of smaller compute, storage and networking items, the ones a manual review skips. Further headroom is still being assessed.

  • A continuous discipline, not a one-off audit. Cost optimisation now runs as part of operations, catching waste as it appears rather than ageing on a shelf
  • A funded path forward. The engagement has progressed into commercial business case discussions, with further savings headroom still to assess

These savings came from a single dev and QA account, the big wins and the long tail alike. The small recurring items are where autonomous FinOps compounds. Run continuously across a wider estate, it turns a one-off cost review into an ongoing feedback loop.

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